Launch Surface SEO Basics For Small Apps
A launch surface is the public proof that a small app is real, understandable, supportable, and current.
Say the real status
If an app is live on one platform and pending on another, the page should say that plainly. Search metadata, schema, and visible copy should tell the same story.
Cover the trust paths
Support, privacy, terms, app icons, canonical URLs, robots, sitemaps, and contact paths are small details, but together they make the product feel maintained.
Match metadata to content
Titles, descriptions, Open Graph images, schema, and internal links should describe what the user can actually see and do on the page.